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Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One …
Starting at $25 per month
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What is Yahoo Native?
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search…
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Pricing
Yahoo Gemini!
$25.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Tech Details
- FAQs
What is Yahoo Native?
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
Yahoo Native Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in one advertising platform, offering brand-safe premium content, and advanced technologies to deliver engaging advertising campaigns.
Reviewers rate Support Rating highest, with a score of 6.5.
The most common users of Yahoo Native are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One of its main use cases is running campaigns aimed at general awareness and converting traffic to a limited degree. Users have found it to be particularly effective for campaigns with low search volume or unique informational queries that are hard to weed out, making it a valuable tool for reaching niche audiences.
Another common use case for Yahoo Gemini is as an additional channel for paid search efforts. Similar to platforms like Quora and Reddit, users have integrated Yahoo Gemini into their digital marketing strategies to create and manage advertising campaigns for different clients. This allows them to drive potential customers to their websites or landing pages, expanding the reach of their paid search initiatives.
Furthermore, Yahoo Gemini has proven to be an effective lead generation tool, complementing success on other platforms such as Google AdWords. By leveraging the platform's capabilities, organizations have been able to promote artists' tour dates and upcoming events, ensuring that fans receive timely reminders through Yahoo. Additionally, Yahoo Gemini has been utilized for advertising events like esports tournaments, enabling marketers to target specific demographics effectively.
Moreover, many users have adopted Yahoo Gemini as a means to drive leads and traffic to websites, leveraging their extensive advertising experience spanning over eight years. The platform offers the advantage of purchasing native/brand awareness media at a decent and more cost-effective rate. It also provides opportunities for greater exposure when resold to clients and managed by the Ad Operations department.
Yahoo Gemini has found applications in several industries beyond entertainment. For instance, it plays a significant role in promoting brand awareness and performance marketing in sectors like mortgages and life insurance. By using the platform's features strategically, organizations can easily market their products and services across search engines and websites.
Lastly, Yahoo Gemini enables users to reach a unique target audience through native advertising. By introducing them to services and brands before targeting them with paid search advertising, businesses can effectively engage potential customers and drive conversions.
In summary, Yahoo Gemini offers a variety of use cases, from running campaigns for general awareness to targeting niche audiences with unique queries. It serves as an additional channel for paid search efforts and complements success on other platforms, allowing users to drive leads and traffic to websites. The ability to purchase native/brand awareness media at a more cost-effective rate and reach specific target audiences makes Yahoo Gemini a valuable tool for marketers across industries.
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Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
We use the platform to purchase ad inventory on Gemini. This is a decent & cheaper way to purchase native/brand awareness media.
- Native advertising budget
- Native advertising placements
- Search engine marketing management
- Clunky platform
December 16, 2019
Yahoo Gemini, A Robust Native Platform
Our paid media team uses Yahoo Gemini for various clients in several different industries. It is mainly used for campaigns where the objective is general awareness, but have seen some converting traffic come through, although only to a limited degree. There is considerable space/ad formats available, and the interface is pretty easy to work with. It can also be used effectively when the product your running a campaign for has low search volume, or you're seeing a lot of unique informational queries that are hard to weed out.
- Interface fairly easy to work with
- Can show images, considerable copy, several ad formats available
- Newly created/duplicated ads are put on "hold", which is actually approval (I think), but in general is unclear
- Cannot directly download monthly invoices, which is a problem for our organization, actually the only platform I've seen that didn't have this option available
April 24, 2019
Great ROI, Low Traffic - The Gemini Conundrum
Yahoo Gemini was used as another channel for our company's paid search efforts on behalf of our clients in addition to Bing and Google. It appears Gemini has since been integrated into Bing.
- Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
- Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
- Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.
- No traffic -- despite a high ROI, the lack of overall spend led to us eventually remove support for the channel from our services.
- Nothing to differentiate it from other paid platforms -- Gemini didn't particularly offer anything new or novel that made it worth using over Bing and Google.
November 18, 2018
Yahoo Gemini: Useful When Appropriate
Within my company, my department used Yahoo Gemini to reach a unique target audience with native advertising. Gemini addresses the issue of reaching users who may not be ready to search for specific services, so a native advertising campaign helps to introduce an untapped audience to the services and brands that help to promote. Later, we target these users with paid search advertising.
- Native advertising
- Ability to reach untapped audience
- Good customer service reps
- Reach/volume of impressions
- Quality of placements
- Clarity of placements
May 22, 2018
Yahoo Gemini
Yahoo Gemini is used by the marketing department for the entire organization. It is one of many tools we use in our digital marketing efforts specifically SEM and Display Marketing. We use Gemini for Service Line marketing e.g. Prostate Cancer, Lung Cancer, Cardiovascular Medicine. We also use Gemini for branding e.g. medical programs unique to our region. At this moment I am the only in-house SEM and Display marketing strategist. We occasionally use agencies for certain markets.
- Low Spend: Our Search and Display spend has all AdWords. As many digital marketers know, AdWords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our AdWords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
- Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
- Platform: it is so streamlined and easier to use compared to AdWords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. AdWords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
- Reporting: Not a lot of information with analytics.
- Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
In my previous organization, Yahoo Gemini was used for both promoting brand awareness and also performance marketing within multiple sectors including mortgages and life insurance. It was used alongside a host of other digital channels including SoMe and Paid Search.
- The ability to sync campaigns from other digital platforms such as AdWords makes set-up and management much easier and quicker.
- The interface is very familiar to those who may have worked in other disciplines such as Paid Search and it is very easy to navigate and also there is a wealth of information on how to create and deploy ads effectively.
- Being able to apply ads across different formats such Search and Native from one platform and compare performance is a powerful solution and improves the overall reach making the time investment worthwhile.
- There was an initial struggle to get started with certain billing options not being initially available (credit card only) and that providied further issues with perfectly common and standard credit cards being declined and then help not being particularly forthcoming and that assistance not being based in the same time-zone (UK)
- There would be problems with getting reach in certain campaigns with little insight as to what might be causing the issue and the diagnosis tools sometimes leaving a bit to be desired. There is a lack of audience insights/targeting which probably causes this issue.
- Some image sizes/types that were said to be available for Native advertising seemingly were not properly supported or would sometimes not display correctly when uploaded, there was not much information or explanation as to why this was the case.
March 07, 2018
Yahoo Advertising! Solid product with Limitations
Yahoo! Advertising is currently being used to promote our client’s tech products (consumer electronics and home appliances). It is used across the whole organization to solve numerous solutions such as capturing low funnel handraisers in search and increasing reach natively throughly Yahoo’s network.
- Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
- Provides unique ways to differentiate advertisers in top positions on search results pages.
- Creates unique tactics to utilize on display networks (carousel and video takeovers).
- The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
- The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
- Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
March 06, 2018
A low cost, high ROI, low traffic alternative to AdWords
We're using Yahoo! Advertising as a lead generation tool for some of our clients. We use Yahoo! Advertising as a supplement to achieve additional results when we are already seeing success on Google AdWords. For the most part, Yahoo! Advertising is straightforward: you set your targeting option and budget, make some ad copy, and you start getting clicks and traffic.
- Cost is lower than AdWords
- Easy to import campaigns from AdWords
- ROI is high
- Traffic volume can be quite low
- The interface is not the best
- Revenue tracking is not the best/easiest to set up for beginners